AdWhiz AI Review:
Audit Google Ads & Meta Ads in Under a Minute
Most Google Ads accounts have 15–25% wasted spend hiding in duplicate keywords, poor Quality Scores, and misallocated budgets. AdWhiz claims it can surface all of it in 60 seconds. Here's what it actually does — and whether the $79/month price tag is justified.
Key Takeaways:
- • 60-second AI audit — scans Google Ads and Meta Ads for waste, bad Quality Scores, and structural issues
- • 47 MCP tools — manage ads programmatically via Claude Code, Cursor, or Windsurf (rare capability, strong developer appeal)
- • Free tier available — 5 mini-audits, no credit card. One full report = $99 one-time
- • Best fit — agencies and developers managing multiple accounts; solo marketers may find the Pro plan ($79/mo) hard to justify at low spend
Quick Verdict
AdWhiz fits if you...
- • Run Google Ads or Meta Ads (or both)
- • Manage 3+ ad accounts for clients
- • Want to automate ad tasks via Claude Code / Cursor
- • Need a neutral second opinion on wasted spend
Skip it if you...
- • Spend under $500/month on ads (ROI math gets thin)
- • Only use platforms outside Google/Meta
- • Don't have the time to act on recommendations
- • Already have a dedicated paid media specialist
What Is AdWhiz?
AdWhiz is an AI-powered ad management platform that audits Google Ads and Meta Ads accounts, identifies wasted spend, and provides one-click optimization recommendations. The core workflow: connect your ad account, run an audit, get a structured report showing exactly where your budget is leaking and why.
What makes it different from standard ad dashboards is the AI-first audit layer — it doesn't just surface metrics, it interprets them and prioritizes actions. Accounts with $10K/month ad spend often find $1,500–3,000 in recoverable waste on first audit.
The second differentiator is the MCP tools integration. AdWhiz exposes 47 tools through the Model Context Protocol, letting you control your ad accounts via natural language in AI coding environments. This is rare — most ad tools require clicking through dashboards even for repetitive tasks.
Key Features
AI Audit Engine
Connects to your Google Ads or Meta account via OAuth, scans campaigns, ad groups, keywords, and bidding strategies, then outputs a prioritized list of issues. The audit covers Quality Score problems, duplicate keywords, poor-performing ad copy, budget concentration risk, and audience overlap. Under 60 seconds for accounts with up to 500 campaigns.
Daily Health Score Dashboard
After the initial audit, AdWhiz monitors your account daily and updates a health score. New issues trigger alerts rather than requiring you to run a manual audit each time. For agencies juggling multiple client accounts, this persistent monitoring replaces hours of weekly manual account review.
47 MCP Tools (Developer Feature)
This is the feature most reviews miss. AdWhiz exposes its ad management capabilities as MCP tools, compatible with Claude Code, Cursor, and Windsurf. Examples: pause all campaigns below a ROAS threshold, bulk-update negative keyword lists, generate campaign performance reports as structured data. For developers and technical marketers, this unlocks ad management automation that previously required Google Ads API coding from scratch.
Pricing
AdWhiz has a free entry point and four paid tiers. The structure is unusual: you can pay $99 once for a single full audit report, or subscribe monthly for continuous monitoring.
| Plan | Price | API Calls | Accounts |
|---|---|---|---|
| Free | $0 | 5 mini-audits | 1 |
| One-time Report | $99 once | Full audit | 1 |
| Pro | $79/mo | 500 calls | 1 |
| Business | $249/mo | 2,000 calls | Up to 5 |
| Enterprise | $799/mo | 10,000 calls | Unlimited |
ROI check: If your ads spend $3,000+/month, the Pro plan pays for itself if it finds even 3% in recoverable waste. Below $1,000/month ad spend, the math gets tighter — start with the $99 one-time report instead.
What We Liked
- •Neutral audit perspective: Unlike Google's built-in recommendations (which favor spending more), AdWhiz focuses on reducing waste. It flags things Google has a financial incentive to hide.
- •MCP tools are genuinely useful for agencies: The 47 MCP tools cover common repetitive tasks — bulk pausing, report generation, keyword list updates. Agencies managing 10+ accounts will recover that time quickly.
- •Free tier is meaningful: 5 mini-audits with no credit card is enough to verify the audit quality is real before paying. Many competitors force you into a trial that auto-bills.
- •Cross-platform in one dashboard: Google Ads and Meta Ads together is genuinely convenient. Most tools focus on one or the other.
Limitations Worth Knowing
- •Relatively new platform: AdWhiz doesn't yet have third-party review scores on G2 or Capterra. For enterprise procurement, this can slow approval cycles. Worth noting for agencies presenting it to clients.
- •MCP setup has a learning curve: Getting the 47 MCP tools running in Claude Code or Cursor requires some configuration. It's documented, but non-technical marketers will need developer help to set it up.
- •Limited platform support: Currently Google Ads and Meta Ads only. If you run significant spend on TikTok Ads, LinkedIn Ads, or Microsoft Ads, AdWhiz won't cover those accounts.
AdWhiz AI
AI-powered Google Ads & Meta Ads audit — spot wasted spend in under 60 seconds. Free mini-audits available, no credit card required.
Frequently Asked Questions
Is AdWhiz free to use?
AdWhiz offers 5 free mini-audits with no credit card required. A single full audit report costs $99 as a one-time purchase. Subscription plans start at $79/month (Pro) for ongoing optimization and MCP access. The free tier is enough to evaluate audit quality before committing.
What are AdWhiz MCP tools and who are they for?
AdWhiz includes 47 MCP tools that let you manage Google Ads and Meta Ads programmatically via natural language in Claude Code, Cursor, or Windsurf. Instead of clicking through dashboards, you type commands and the tools execute them. It's designed for developers and agencies managing multiple accounts who want to automate routine ad tasks.
How does AdWhiz compare to Google's built-in recommendations?
Google's recommendations are biased toward increasing spend. AdWhiz audits are spend-neutral — they focus on waste reduction and efficiency, flagging issues like duplicate keywords and poor Quality Scores that Google's tools often downplay. Think of it as a second opinion designed to find savings, not growth.
Our Verdict
AdWhiz fills a real gap: a neutral, AI-driven audit that doesn't try to make you spend more. For agencies managing multiple accounts and developers who want MCP-based ad automation, the value proposition is clear. The Business plan at $249/month covering 5 accounts is particularly competitive against hiring or agency management fees.
If you're spending under $1,000/month on ads, start with the $99 one-time report to verify the platform fits your needs before subscribing. The free mini-audits give you enough signal to decide.